AI Insights · Timothy · January 2025
Top 5 Casual Games on iOS in Kenya: Q4 2024 Performance
Explore the performance trends of the top 5 casual games on iOS in Kenya during Q4 2024, with insights on downloads, revenue, and active users.
In the fourth quarter of 2024, the top casual games on iOS in Kenya demonstrated varied performance trends. Here's a closer look at their weekly downloads, revenue, and active user metrics, based on data from Sensor Tower.
Ludo STAR from Gameberry Labs saw a fluctuation in weekly revenue, starting at approximately $4.2K and peaking at $7.1K in early October, before gradually declining to end the year at $3.7K. Weekly downloads remained relatively stable, hovering around 800 to 900, while active users decreased from 11.6K to 7.9K over the quarter.
Candy Crush Saga, published by King, maintained consistent revenue throughout the quarter, with a slight increase to $3.1K in the week before Christmas. Downloads were steady, ending the quarter with a significant rise to 915. Active users inched upward, closing the year at approximately 16.9K.
Royal Match from Dream Games experienced modest revenue growth, peaking at $1K mid-quarter. Downloads started strong but dropped significantly, with a slight recovery towards the year-end at 344. Active users showed a steady increase, reaching 6.8K by the end of December.
Township by Playrix had stable revenue, with a slight peak at $764 in mid-October. Downloads increased significantly towards the end of the year, peaking at 1.1K. Active users showed a declining trend, settling at around 3.3K.
Finally, MONOPOLY GO! from Scopely, Inc. had a varied revenue trend, peaking at $756 in late November. Downloads saw a gradual increase, ending the quarter at 288. Active users remained relatively stable, closing at 1.2K.
These insights offer a snapshot of the casual gaming landscape in Kenya, with more detailed data available from Sensor Tower.